Which pricing concept involves charging different prices to different customers for the same product?

Which pricing concept involves charging different prices to different customers for the same product?

• A. E-Commerce (Place)
• B. Public Relations
• C. Discrimination Pricing
• D. Marketing

Answer: (C)

Price discrimination is charging different prices to different customers for the same product. This happens because different buyers have different willingness to pay, so a business segments customers and uses different prices to capture more revenue. For example, student or senior discounts, peak vs off-peak pricing, or location-based pricing are common ways this works. In the given choices, this is the one that describes charging varying prices to different customers for the same item. The other options refer to distribution, image management, or the broad activity of marketing, not a specific pricing approach.

Price discrimination is charging different prices to different customers for the same product. This happens because different buyers have different willingness to pay, so a business segments customers and uses different prices to capture more revenue. For example, student or senior discounts, peak vs off-peak pricing, or location-based pricing are common ways this works. In the given choices, this is the one that describes charging varying prices to different customers for the same item. The other options refer to distribution, image management, or the broad activity of marketing, not a specific pricing approach.